MEET THE FOUNDER & CEO

Hey, I'm Nayeli!

Personal Brand Strategist & Social Media Manager for coaches who are ready to be known.

I help wellness and business coaches build personal brands that actually reflect the depth of what they do, so the right people find them, trust them, and hire them.

Why I started Gem Social Media

With a Bachelor's degree in Marketing and over a decade of experience in the industry, I've spent years supporting coaches, speakers, and service providers who are brilliant at what they do, but exhausted by the pressure to "just post more."

I know firsthand how overwhelming it feels to be constantly told you need to show up online when you're already pouring everything into your clients, your sessions, and your own growth.

That's why I built Gem Social Media: not just to manage your accounts, but to build you a brand, one that sounds like you, attracts the right people, and grows while you focus on what you do best.

I'm based in Playa del Carmen, Mexico, which means if you're local or visiting, I can also show up in person for on-site content creation, personal brand photography, B-roll, the real behind-the-scenes that makes your audience feel like they actually know you.

What it’s like to work with me

Strategy that's actually yours

No cookie-cutter content plans. Everything we build starts with who you are, who you serve, and what you want to be known for.

Content that sounds like you

Your voice, your stories, your expertise, translated into scroll-stopping content that connects.

Consistency without the burnout

You show up for your clients. I show up for your brand. That's the deal.

A real partnership

You'll always know what's going out and why. No guessing, no black box.

This is for you if you're a…

Wellness coach · Breathwork coach · Business coach · Deep listening coach · Tech mentor · Speaker · Healer ·

Any expert who leads with transformation

…and you're ready to stop being the best-kept secret in your niche.

Ready to build a personal brand that does the marketing for you?

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