Your Expertise Deserves to Be Seen.
You've put in the work. You have the knowledge, the results, and the transformation to offer. Now it's time for your personal brand to match.
Sound familiar?
"I know I need to show up online, but I don't even know where to start."
"I post here and there, but nothing feels cohesive — it doesn't reflect who I actually am."
"I'm coaching clients, running sessions, managing everything… content is the last thing I have energy for."
"I see other coaches building massive audiences and I know I have just as much value to offer — I just can't figure out how to translate that into content."
You didn't become a coach to become a content creator. But your next client is scrolling right now — and they need to find you.
That's exactly where we come in.
I help wellness and business coaches build personal brands that actually reflect the depth of what they do — so the right people find you, trust you, and hire you.
This isn't generic social media management. This is your story, your voice, your expertise — packaged into content that builds real authority.
✔ A personal brand strategy rooted in your story and your niche
✔ Content that positions you as the go-to expert in your space
✔ Reels and short-form video that stop the scroll and start the conversation
✔ Consistency you can finally maintain — without burning out
✔ More time to do what you actually love: coach, heal, guide, lead
We handle the strategy, the content, the captions, the scheduling, everything. You just show up to a growing, engaged audience.
This is for you if you own a business and want the world to know it.
How it works
Here's how we build your brand together:
1. We clarify your brand identity
Who you are, who you serve, what makes you different, and what your audience needs to hear to say yes — before a single piece of content is created.
2. We build your content strategy
Your content pillars, your messaging, your hooks: all rooted in psychology and tailored to your niche and platform.
3. We create and manage everything
Reels, carousels, captions, graphics, scheduling, handled. Every week. Consistently. And if you're in or near Playa del Carmen, we can also come to you for on-site personal brand photography and B-roll.
4. You show up as the authority you already are
More visibility. More inbound leads. More clients who already trust you before they ever book a call.
Ready to show up as the authority you already are?
SERVICES OVERVIEW SECTION
Choose the level of support that fits where you are:
The Personal Brand Blueprint
One-Time Strategy Session
Perfect if you want expert eyes on your brand and a clear direction, without a monthly commitment.
One 60-minute Zoom strategy call + a custom PDF Blueprint with your 3 content pillars, 3 personalized B-roll/content formulas, and 15 psychology-backed hooks written for your niche.
$350–$400 USD — One-time
The Executive Content Engine
Monthly Retainer
For the coach who's ready for a consistent, strategic presence, without doing it all themselves.
Monthly brand strategy call · Weekly filming prompts · 8–10 high-quality Reels/TikToks per month · Full account management
$1,000 USD/month
The Premium Authority Package
Monthly Retainer
For the coach ready to show up at full volume and accelerate their growth.
Everything in the Executive Content Engine + 12–15 Reels/TikToks per month + weekly analytics tracking
$1,400–$1,500 USD/month
TESTIMONIALS
Real coaches. Real results.
Increased Anna-Liza's TikTok following by 244.26% in just 30 days.
4M+ organic impressions across platforms · 68% average watch-through rate · 2× higher save rate than platform median
Nayeli has been a wonderful social media manager: highly motivated, creative, and respectful in her approach. She listens carefully, understands nuance, and brings genuine thoughtfulness to her work. Her drive, reliability, and passion for supporting bespoke, purpose-led businesses make her a joy to collaborate with and a valuable creative partner.
Nayeli is very professional, passionate and proactive as your social media manager. I have been impressed with the work she has done for me with great value. If you want someone as passionate ad you are about your business. Social media gem is your answer. Love your work!
I highly recommend Gem Social Media. I was feeling very overwhelmed trying to do everything with my social media. The onboarding session brought clarity to what I actually want to achieve in my business and was invaluable. I’ve had so many compliments from friends and colleagues who noticed the change in my social media presence. That’s all thanks to Gem Social Media.
Here's what happens when you stop winging it and start showing up with a strategy.
Still have questions?
Frequently Asked Questions
Is this right for my business?
If you're a coach or wellness professional who has valuable expertise but struggles to translate it into consistent, compelling content, yes. This is built for you. Book a call and we'll figure out the best fit together
What platforms do you manage?
Primarily Instagram and TikTok, where short-form video builds personal brands fastest. We can also support LinkedIn and YouTube depending on your goals.
Do you offer on-site content creation?
Yes! If you're based in or visiting Playa del Carmen, Mexico, we offer in-person personal brand photography and B-roll filming sessions to give your content a professional, authentic look.
How quickly will I see results?
Most clients feel the relief immediately, no more scrambling for content. Visibility and engagement typically build meaningfully over the first 60–90 days as your strategy gains momentum.
What if I just want strategy, not full management?
That's exactly what The Personal Brand Blueprint is for. One session, one clear roadmap, zero ongoing commitment.
You've built something worth showing off.
Let's get it in front of the right people.
Apply to work with us
We take on a limited number of clients each month to give every business the care and support it deserves. Fill in our form below and we’ll be in touch to organise a chat!
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